According to the Associated Press, Best Buy took disciplinary action against an employee who made two snarky online videos poking fun at zealots of the iPhone and the Evo phone, He thought it was just a good way to vent some of the frustrations inherent in selling smart phones. Best Buy, thought otherwise, even though the retailer, which sells both phones, isn't mentioned in either video. The company was mentioned, though, in videos the employee had made earlier.
The employee who had been selling phones at a Best Buy store since 2007, said Friday he was suspended from his part-time job after posting two YouTube videos that slam fans of Apple Inc.'s iPhone 4 and HTC Corp.'s Evo 4G.
The employee was told Thursday he had a "choice to either quit or the HR people can decide what they want to do." He said he would not quit and was told he could be fired over the matter.
Strategy:In this globally connected world, it is critical that every corporation have in place a clear social media policy. The policy must explain to the employee that there are some expectations of how they will use social media both in the office and outside. It should also explain that in any situation where the employee makes any mention of your organization there is no expectation of privacy. Contact us for further guidance on what needs to be in your social media.
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