By Kenneth Guillame, Big4.com Staff Reporter
September 26th, 2010
Kenneth Guillame, Big4.com Staff Reporter
26 September 2010
60% of Ernst & Young’s (E&Y) workforce will be Generation Y by the end of 2011. This means that the firm has to modify its people management strategies to remain attractive to new hires and current professionals.
Social media is an excellent channel to reach and educate its potential hires, and Ernst & Young is using all social media channels effectively to spread its message to the internet generation.
And there’s good news on the hiring front too. The firm plans to hire approximately 6,000 students for internships or entry level positions in the Americas in 2010, an increase over 2010’s hiring numbers.
This shift in generational demographics has necessitated the firm to adapt rapidly to the changing needs and desires of its people and recruits. And this year, there will be new and creative strategies to connect with potential recruits.
According to Ernst & Young’s Americas Director of Campus Recruiting Dan Black, “The top talent always has options, regardless of the economic conditions. When it comes to job prospects for top students, it’s still a buyer’s market for the best buyers. We are constantly raising our game and thinking about new and innovative ways to connect with these top students.”
Here are some of the firm’s achievements on social media:
Facebook
Ernst & Young LLP in the US was the first professional services firm to launch a careers page in 2006. Ernst & Young still maintains a strong focus on Facebook with more than 50,000 fans on its careers page.
Text polling
Used at the firm’s four-day International Intern Leadership Conference in Orlando this year. Text polling allowed more than 1,600 Ernst & Young LLP employees and interns to participate actively in presentations throughout the event, and it will be an important part of Ernst & Young LLP’s presentations on campus this year.
Pandora
Pandora, the internet radio site, features three Ernst & Young radio playlists that were chosen by the 2010 summer interns as part of an intern competition.
Mobile devices
Based on market research and analysis, Ernst & Young has determined that more than fifty percent of its target recruitment audience said that they would be interested in receiving more information about potential employers on their mobile devices. A mobile version of Ernst & Young’s Careers site also launched this fall at http://www.ey.mobi/US/en/Careers/Mobile-Careers---Home. This year, Ernst & Young LLP will be hosting a quiz challenge through its mobile site
Twitter Your World, Your Vision
A new campus hire is tweeting daily through Twitter about her job at the firm at http://twitter.com/EYStaff.>
Awards $10,000 to three winning teams who submit proposals on how to positively impact their community. Ernst & Young has also added a program to its recruitment strategy this year called the Global Student Exchange Program. Recognizing the desire among today’s students for international career opportunities and mobility, Ernst & Young is now offering overseas assignments for select interns during their summer internship program.
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