On the way to the Veterinarian’s for an emergency run, we passed a
church whose billboard stated “You can’t see the picture, if you are inside the
frame.” The statement clearly applies to both our organizations and the
dichotomy that exists in almost every workplace on the face of this globe we
call earth.
Taiichi Ohno, the creator of the Toyota Production System, charged his
managers with standing in a circle and observing the organization in real time.
If we take Ohno’s charge in to consideration what we find despite the
functional area, each is asking for a seat at the partner table. The difficulty
is that each looks at the partner table from its own unique perspective. Sales
and marketing proclaims that they deserve that seat because they bring in
customers to the business. Accounting/Finance proclaims that despite sales
role, they are the ones who need to be at the table because they control the
spending that keeps the organization afloat. Research and Development says wait
a minute; we are the only ones who deserve to be at the table because the
success of the organization is dependent on the innovations that they bring to
the market. Production says no they are the true party that belongs at the
table because they make the products that the customers purchase. Human
Resources says that if it is anyone who deserves to be at the table it is them,
as they are the gatekeeper for the introduction of talent to the organization
to fill staffing needs.
The problem is that each looks at their entitlement to be at the
partner table from inside their particular picture frame. When asked to look at
the bigger picture the tendency is to reply that is not my job. In order for
the organization to sustain itself, to thrive, to be the market leader that
reply is the proof they are looking at the picture from inside that frame.
The business world of the 21st century requires every
function learn the language of business. They need to understand how each
function plays as part of the whole jigsaw puzzle. They need to understand that
each and every function within the organization is interdependent on the rest of
the organization. Sales and marketing creates the market for our products,
which requires manufacturing to build the products. Research and development
creates new versions of the products to which sales and marketing takes into
the field. Accounting and finance works with manufacturing and Research and
development to determine the pricing level we need to be at for the
organization to make a profit. Human resources need to understand that their effort
to introduce human capital assets to the organization is part of the effort to
create a viable organization. If HR understaffs the organization, manufacturing
will not be able to produce the final product on the customer’s schedule of
need.
The final picture of the organization becomes clear only after we take
ourselves out of the frame we call our silos. The real empowerment of the
organization comes when we change the culture of the organization away from the
silo mentality and move toward a totality of organizational DNA as Ohno asked
their managers to seek out as they observed the organization. The final picture
becomes clear when everyone is respected for what they bring to the
organization and the mood of the organization changes to one of we are all in
it together.
Look the future and take yourself out of the frame and truly look at
the total organization and what the new normal requires all of us to achieve in
order to be strategic in focus, central focus on the needs of our customers and
alignment with the mission, vision and objectives of the organization as a
whole. We can no longer remain inside the frame, we need to constantly see the
whole picture.
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